The Japanese auto major forayed into the hatchback segment in India with its first small car Toyota Etios Liva on June 27. Toyota Etios Liva has managed to clock decent number of bookings ever since its launch and the company envisages to spur sales with this new addition in its fleet. The hatchback looks good and has been priced competitively, Toyota Etios Liva price starts at around Rs3.99 lakh (ex-showroom Delhi). The other small cars like Skoda Fabia, Hyudnai i20, Volkswagen Polo, Chevrolet Beat and Maruti Swift can feel the heat underneath as this car has been able to lure the Indian customers.
